About Me

(photo: Staubbach Falls, Switzerland)

Graphic designer with extensive knowledge of web and print design, SEO, and social media marketing. Eye for creating powerful designs that will impact an organization. Develop and produce projects for wholesale, retail, manufacturing, computer hardware, arts and crafts, construction, transportation, publishing, and volunteer services. Known for creativity, flexibility and dedication.

Key areas of expertise are:
Catalog Layout, E-marketing, E-blasts, Interactive Design, Typography, Logo Design, Branding, & Trade Show Displays.

Premiere Pro


Bachelor of Arts, Arts Administration

1990 - 1995

University of Kentucky

Bachelor of Music, Vocal Performance

1990 - 1995

University of Kentucky

Work Experience

Senior Graphic Designer

2015 - Present

Managing SEO - Increasing returning visitors in the first year by 44%, new visitors by 36%, organic sessions by 48%, direct sessions by 18%, and referral sessions by 53%.
Creating social media marketing campaigns - Increasing sessions by 127% in the first year.
Developing the website - Creating and redesigning over 100 pages in the 1st year.
Creating gravity forms for quote requests and credit applications.
Designing trade show banners and promotional brochures.
Laying out, editing and promoting blog posts.


Graphic Designer

2001 - 2015

Directed company website redesign and addition of e-commerce capability, resulting in a dramatic increase in account applicants and sales team efficiency.
Created 400 page annual catalogs from layout and design to completion, for which I have been awarded bonuses for job performance and dedication.
Designed trade show booth displays and artwork for banners, panels and podiums.
Managed UI development, website content, analytics, SEO, and social media.
Created e-blasts, banner ads and interactive catalogs and flyers.
Designed full page ads for printed industry publications.
Created self-mailers, invitations and product labels, from concept through release.
Designed logos and signage for events and new products.
Directed photo shoots and perform high quality photo retouching.
Supervised branding consistency and thematic continuity for all graphics.
Wrote, proofed and edited copy for product descriptions and promotions.

Ed Hoy's International

Marketing Manager

1998 - 2001

Created all promotional materials (postcards, posters, newsletters) for four trade magazines.
Designed special sections for transportation publications, ITS World and Roads & Bridges.
Coordinated and designed displays for exhibitions at the largest trade show in North America, ConExpo.

Scranton Gillette Communications